In a special tribute to Connor McDavid, the Edmonton Oilers captain and Team Canada star, McDonald’s has rebranded two of its Canadian locations as “McDavid’s” to celebrate McDavid’s iconic extra-time goal that helped Team Canada win the Four Nations Ice Hockey Championship.
Details of the Rebranding:
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- Locations: The McDonald’s outlets in Newmarket (McDavid’s hometown) and Edmonton have officially reopened as “McDavid’s”.
- Promotion: To Honor McDavid’s jersey number, 97, a $0.97 fries’ promotion was introduced, available from Friday, February 28, to Sunday, March 2. The promotion is now over, but it drew significant attention during its short run.
The rebranding stems from a promise McDonald’s made to McDavid last summer: if he led his team to victory in the Stanley Cup, McDonald’s would rename its Edmonton location to “McDavid’s”. While the Edmonton Oilers didn’t win the Cup that year, McDavid’s performance in the Four Nations Ice Hockey Championship led Team Canada to victory, and McDonald’s honoured its pledge.
In addition to the rebranding, McDonald’s launched an NHL-themed promotion in January. The Big McDavid Burger and Auston Matthews’ Smoky Quarter Poppy were introduced as limited-time menu items. While the promotion has ended, the Big McDavid Burger remains on the menu for a while longer.
This creative rebranding effort reflects McDavid’s status as a national sports hero and the continued influence of hockey in Canadian culture.