EMBLEM, Canada’s fastest growing and award-winning real estate construction company, has announced the opening of a new community called ALLURE in downtown Toronto.
The high-rise 43-story tower at the coveted King Street address adds an iconic new look to Toronto’s skyline. The building offers 509 tastefully crafted condo units, making an enviable downtown presence. There are no shortcuts in this building. This is because the high-end lifestyle is carefully built without any gaps to suit anyone’s needs.
Building on a vibrant and evolving local backdrop, the Allure community will further fuel the downtown’s expanding energy. For this reason, the famous emblem, which is excellent in design and creates a stunning building in a special area, is creating a sensation in Toronto.
Emblem Founder and President Kash Pashootan had this to say about Allure’s development: “Toronto stands tall alongside world-class cities like New York and London. Allure is an invaluable building for those who want a variety of different lifestyles. Isn’t King Street the center of it? There is no place like it.” Pashootan went on to explain, “Allure’s location caters to both the heat and quiet of downtown. Monumental buildings like this are rare. An ideal building in an ideal location would be a very rare condo that not only gives downtown energy, but also offers the perfect balance of life in terms of maintaining quiet privacy.”
Emblem contracted with IBI Group, a global architectural firm, to bring their vision to life by creating a luxurious and distinctive new landmark in Toronto where the past and the future coexist.
Allure’s eight-story façade (extruded facade design) has a subtle gray brick pattern that perfectly matches the surrounding atmosphere. Allure has already been recommended as a notable venue and will attract many well-known retailers. The thin and long material shaft provides a lighter and more sophisticated aesthetic, reducing the weight of the tower and drawing attention to the corner of the building. The allure stretches high, extending towards the sky, with a lively streetscape in the distance as a backdrop. The way the old and the new easily coexist is the achievement of Allure Design.
Allure is in the Market Drive mixed-use area and is connected to some of Toronto’s best amenities, providing everything from work to entertainment. From the city’s best location, including sports venues, shopping and dining, and the Distralli District, it’s just a few minutes’ walk to the waterfront and the newly expanded St. Lawrence Market (construction due summer 2023). When people gather here, they can’t help but love all the unique and attractive King Street environments. With walking and biking scores (100 and 98 respectively), the neighborhood’s unprecedented accessibility, it’s clear that this is a convenient area.
Allure residents will enjoy living in a community with a convenience score of 100, meaning the openness of having the entire city right on their doorstep. With the streetcar just a minute from the front door, residents will have unrestricted access to the city’s comprehensive transit system, and Toronto’s new light rail, the Ontario Line, will soon open as a major east-west link. With service every 90 seconds, everywhere is easily accessible.
Of course, if residents want a refined and luxurious ride, one of Allure’s premium amenities is readily available – Rolls-Royce chauffeur service. This exclusive service allows residents to travel conveniently in a custom-built Allure Rolls-Royce. This is just the beginning of the vast array of top-notch amenities available here with the highest premium level of service available at Allure. “A special life awaits.”
Step inside the Allure interior and its elegance takes your breath away. The work of Burdifilek, an interior design firm acclaimed for its artistic design sensibilities, the building exudes sophistication with a serene atmosphere. The spatial construction with the special texture of achromatic tones further highlights Allure’s sense of artistry. Supporting Burdifilek’s approach, Shamil Jiwani, Vice President of Emblem Construction, said, “Allure is trendy, but with a timeless sophistication. Each space is sensuous, space efficiency is considered, and every element is designed to ensure functionality. It was designed with care.”
This design has been considered throughout the building, boasting noble and exceptional finishes designed with meticulous care in each suite and amenities. This meticulous design has had an immeasurable impact in every space based on prudence. In this way, Allure’s curated amenities have a maximum focus on providing everything the space needs. There is nothing that hinders space efficiency by boldly excluding unnecessary things. With exceptional and unparalleled amenities such as white glove service, Allure residents enjoy exceptional comfort. Whether you want to relax with a massage in our private spa massage parlor, take care of the kids in our children’s playroom, use our expansive indoor and outdoor gym, or meet your fitness goals for good health in our cycle studio, Allure offers you unparalleled convenience. It’s a charming community around it.
Emblem Construction is one of the fastest-growing real estate construction companies in the GTA, focusing on high-rise residential development. Emblem is proud to have been recognized by prestigious organizations in the architecture industry, winning multiple awards for developing the best living spaces for residents and communities. Emblem’s current portfolio consists of more than 4,500 residential developments representing a value of $3.6 billion.