Walmart Canada is also launching a membership service! On Thursday, Walmart Canada announced the official launch of its membership service, Walmart+, in Canada. This marks the first time Walmart has launched this service in an overseas market. Walmart+ was launched in the United States in 2020, and now it’s finally Canada’s turn. What exactly is the use of Walmart? Simply put, Walmart+ is comparable to Amazon Prime membership.
Walmart’s membership program is not like Costco’s, which requires membership to enter a physical store; instead, it focuses on online shopping. First, it let’s you say goodbye to the hassle of frequent trips to the supermarket. If your single order amount exceeds 35 Canadian dollars, you can enjoy free same-day delivery. If you need to buy something urgently, or if you suddenly realize you’re missing a seasoning while cooking at home, this membership can be a great help.
Members can enjoy exclusive discounts when choosing expedited delivery services with delivery times of two hours or less. In addition, if you usually place your orders through Walmart’s mobile app or official website, the benefits are even more direct.
All orders placed on these official online platforms are eligible for free shipping, and there is absolutely no minimum spending requirement. In terms of price, it’s clearly aiming to compete head-on with Prime. Walmart+ costs $8.97 per month and $89 per year; while Amazon Prime costs $9.99 per month and $99 per year. That works out to be about $1 cheaper per month, saving $10 per year.
The price difference might not seem like a big deal to many, but the real killer move is yet to come. Subscribing to Walmart+ is like getting a free Crave streaming membership, which normally costs $11.99 a month. Membership includes access to HBO and Max shows, as well as some live sports broadcasts.
This alone is enough to recoup the membership fee.
Existing Delivery Pass members don’t need to panic; Walmart has already discontinued it, and existing users will automatically be converted to Walmart+ members. Everyone can still use the same flexible pickup and delivery service. You can add items to your pre-ordered items up to 3 hours before pickup or delivery, and in-store pickup is still free. Want to try it but afraid of making a mistake?
Walmart is offering a 30-day free trial, and Canadians can try it for a month before deciding.
Catherine Theberge-Conner, Walmart Canada’s head of membership business, called the launch a “gamechanger.” She said that Walmart+ bundles unlimited fresh produce and groceries delivery with a variety of benefits beyond retail all together for just $89 a year, and “Canadians will love the convenience, choice, and value.”